The women running for president are breaking the rules of branding

The most diverse field of presidential candidates ever is also pushing the color of campaign branding like never before.


American political campaign branding has been dominated by red, white, and blue for far too long. Yes, these are the colors of our beloved flag, but the idea that presidential candidates have an unspoken obligation to pay homage to classic symbols of patriotism with their campaign branding seems decidedly outdated. American culture and politics have come a long way since the flag was designed. Branding has become more sophisticated and pervasive, coming at citizens from every conceivable angle both on and offline.

Read the full article here on Fast Company’s website.